DIGITAL ADVERTISING IN ONBOARD ENTERTAINMENT SYSTEMS (e.g. AIRLINE IFE & IFC)

While the access to broadband Internet became a daily standard for many people worldwide, digitization is only just beginning to make its breakthrough in the passenger cabins of commercial aircraft (and other public transport). Entertainment and connectivity solutions based on satellite technology or air-to-ground systems will rapidly change the media usage behavior in airplanes. Similar developments are taking place in other modes of public transport (rail, long-distance buses), leading us to talk about “in-transit media”.

More and more airlines, bus and rail companies are currently offering on short- and medium-haul in-flight entertainment via WIFI streaming  on the passenger’s own device, with or without internet connection. The passenger connects his smartphone, tablet or laptop to the WIFI network onboard the public transport and can browse a variety of digital content on his device during the journey. This content includes HTML games, movies, video clips and TV series, destination and itinerary information, and the ability to integrate microshops. The upgrade of the public transportation with modern WIFI streaming systems opens the gate for advertisers to digital advertisement in the passenger cabin.

The attractiveness of the travelers’ target group is characterized by time, attention and money in addition to the most important reasons of a trip: business, visiting friends, relatives and events , citytrips and of course holidays – all very positive travel reasons.

Take advantage now of the opportunity to reach this target group with your advertising message in a relaxed travel situation.

Banner-Ad

On the home screen, the passenger can freely browse the entertainment menu. This advertising space (banner) is a rotation (change of banner every 5 to 10 seconds) on which various advertisers can advertise. Your banner will be displayed alternately on the homescreen and before the beginning of the respective entertainment menu (eg games).

Advantage:

  • Multiple contacts and linking to an HTML 5 microsite (landing page) are possible.

We will advise you personally!

Festplatzierung Standard Banner: Beispiel Small Planet Airlines

Video-Ad

On the home screen, the user can freely browse the entertainment menu. This ad space (video ad) is a rotation (every 5 to 10 seconds) that different advertisers can book. Your video ad will be displayed alternately on the homescreen or after selecting and prior to start of any menu topic (eg a game). Your video (PreRoll) shall not exceed a maximum lenght of 30 seconds.

Advantage:

  • Multiple contacts and linking to an HTML 5 microsite is possible.

We will advise you personally!

Full Screen Interstitial

On the home screen, the passenger can freely choose between his preferred entertainment content. This prominent ad space (Interstitial) is a rotation (change of advertisement every 5 to 10 seconds) which different advertisers can book. The Interstitial covers as full screen pop-up the entire browser window of the passengers device and can only be clicked off after 5 seconds. Your interstitial appears alternately on the home screen and before the beginning of the respective entertainment program (eg. games).

Advantage:

  • Multiple contacts and linking to an HTML 5 microsite (landing page) are possible.

We will advise you personally!

 

Festplatzierung Standard Banner: Beispiel Small Planet Airlines

WIFI IFE Microshop Integration

Present your products in your own microshop and reach the passenger at the “point of need”: Travelers are given the opportunity to purchase our products and services while on board. Depending on the connectivity status of the aircraft, the transaction data will be sent immediately or immediately upon arrival at the destination. Voucher codes and coupons can be integrated. The design of the Microshop can be done by you, alternatively we make you a competitive offer.

We will advise you personally!

Interactive page in the destination guide

  • Integrated page in the interactive city guide of your choice according to your destination, usable on-board and on-ground
  • Advertorial page in the downloadable destination guide
  • Direct ticket booking and voucher emission possible
  • We will advise you personally!

 

Interactive app in the destination guide

  • A stand-alone interactive app (mini-website) dedicated entirely to your brand and services, integrated into the destination guide with on-board and on-ground funtionality 
  • Advertorial page in the downloadable destination guide
  • Ticket booking and voucher issue possible

We will advise you personally!

 

Available airlines for digital advertising during the flight

Get your campaign up in the sky!